The demise of the Jeremy Scott Adidas or what I’m calling the Dred Scott Adidas reminds me of an interesting experience that I had while participating – sitting in the audience really – in a panel discussion on film distribution about 10 or 12 years ago. As is often the case during talks about movie distribution, the conversation turned to diversity or lack there of, and some audience member pointedly asked a distribution representative why they did not distribute more films for the Hispanic market. The distribution guy nodded, appreciating the question of course, and went on to describe the complexity of the market and the difficulty of reaching a niche market with a niche product. By way of illustration, he told the story of distributing a film called ‘Star Maps’ to the Hispanic market. The distribution rep, aware of the dangers of stereotyping, noted that in general their research…